conceptualization

When I begin developing a concept, into a final piece, I like to talk with the customer on what his or her goals are for the project. The exciting part about developing a concept is seeing it become a reality. My method is to take those thoughts discussed and begin with a rough draft sketch.

2nd floor hallway
Once the rough draft is complete, I like to scan the image into PhotoShop and begin adding the lighting elements…
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There are some projects where the rough draft works better as a color sketch, showing the client quickly what to expect in their environment. Below is the final mural.
sunset room
This is the mural that materialized from the preliminary sketch above. From the sketch the client and I discussed making the path somewhat ‘treacherous’ among the beauty that lies beyond. 

gillateria rough

prayer room
Time, effort and resources can now be directed towards your client’s project once everyone involved knows what the final product will look and feel like. These are the traits that make the preliminary sketch so useful.

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There are also times when the rough draft needs to done so quickly on site that I find myself cringing at its crudeness. Such is the case with the sketch to the left for a digital logo. In those instances I find myself explaining to the client that the end result will be much more polished.

I emphasize quick prelim sketches to clients for my benefit and theirs. An added bonus of a quick sketch is that it is fun to create a future glimpse of the work that will be done.

rc-extreme-logo
A polished logo or finished mural begins very quickly as a jotted down sketch, usually done on location.
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This rough sketch was done over the phone. The client gave me his ideas of what he saw in his head and after I finished the sketch, I sent him a photo from my phone. Start to finish his logo only took a few hours. Obviously some logos take longer, however, this one came together very quickly.

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In this digital rendering, the customer saw a truck similar to his, he sent me the picture at the far right as an idea of what he wanted on his company vehicle. The high impact realism of digital renderings are very useful for clients who need to sell an idea to others. 
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