When I begin developing a concept, into a final piece, I like to talk with the customer on what his or her goals are for the project. The exciting part about developing a concept is seeing it become a reality. My method is to take those thoughts discussed and begin with a rough draft sketch.
There are also times when the rough draft needs to done so quickly on site that I find myself cringing at its crudeness. Such is the case with the sketch to the left for a digital logo. In those instances I find myself explaining to the client that the end result will be much more polished.
I emphasize quick prelim sketches to clients for my benefit and theirs. An added bonus of a quick sketch is that it is fun to create a future glimpse of the work that will be done.