There are many practical applications for digital graphics. Brochures, marketing materials, web graphics and t-shirts/garments, name a few categories that I have created designs for. My method for achieving the final graphic is similar to all of my other projects; starting with a preliminary sketch. Whether I am working on a brochure, business card or t-shirt design, having a clear vision is a wise starting point.
More than any other category of work that I do, digital graphics encompasses the widest range of uses and markets. I could be working on a logo for a construction contractor and at the same time be putting the finishing touches on a brochure for a bank. It is this diversity that makes creating graphics fun and exciting for me.
I like to layout many of my brochures and print projects in Photoshop. This allows me the flexibility to edit any photos, manipulate my sketches and add effects to text when creating a document.
When creating business cards, I like to know what market your business is targeting, the quantity that you would like to distribute, and if the paper stock needs to be dense premium or standard stock. This information helps me visualize the end product and I keep that in mind as I move forward with the layout and graphics.